Graham Smith – Medium

Graham Smith

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Startup Stash

The (Un)importance of The Slogan Under a Logo

If you work for a ‘brand’ agency don't read this. I’m going to explain why it’s a waste of time agonising over the words under a logo, why…

Apr 8, 2023

Apr 8, 2023

Full details of my Account Based Marketing for a SaaS start-up

Account Based Marketing is based on individual messaging. You target an organisation with one-to-one marketing. I’ll detail how I did it in…

Jun 19, 2022

Full details of my Account Based Marketing campaign

Jun 19, 2022

How much did marketing budgets drop during the pandemic?

The pandemic affected many aspects of our lives, including work. But did it affect marketing budgets? And if so, by how much? Here are some…

May 3, 2022

How much did marketing budgets drop during the pandemic?

May 3, 2022

How to turn your B2B website into a lead generation machine

Have you got too many sales leads from your B2B website? Probably not. I’ll guide you through 11 steps to create a production line of…

Feb 16, 2022

How to turn your B2B website into a lead generation machine

Feb 16, 2022

What the hell is Growth Hacking!?

Ask 10 marketing experts “What is growth hacking?” and you’ll get 10 different answers. Well, I’m the 11th marketer, and here’s my guide —…

Feb 4, 2022

What the hell is growth hacking?

Feb 4, 2022

B2B email marketing laws in the UK are difficult. Here’s my guide.

There are email marketing laws. Surprise! Yet few marketing departments understand or implement them correctly. The result? Damaged…

Jan 22, 2022

B2B email marketing laws in the UK are difficult. Here’s my guide.

Jan 22, 2022

A no-nonsense guide to SaaS marketing for start-ups

Because I’m weird, I actually enjoy working with tech start-ups that are bootstrapped with no money. Getting the most out of a small budget…

Jan 21, 2022

A no-nonsense guide to SaaS marketing for start-ups

Jan 21, 2022

B2B Marketing during the Coronavirus crisis

Marketing is more than just TV commercials. For many small business owners with small budgets, it’s a much simpler matter. They need…

Nov 19, 2020

The Suspect to Sale process

Nov 19, 2020

Graham Smith

Graham Smith

I've made mistakes during my career (the first is to admit it), but I've learned from all of them and now want to share my experience with other marketers.

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