Full details of my Account Based Marketing for a SaaS start-up
Account Based Marketing is based on individual messaging. You target an organisation with one-to-one marketing. I’ll detail how I did it in a recent campaign for a SaaS start-up. ITSMA claimed to have coined the phrase Account Based Marketing (ABM) back in 2003, but people didn’t start searching (and therefore learning) about ABM until 2016. Its popularity around the world seems to have dramatically increased recently (see Google Trends chart).