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The (Un)importance of The Slogan Under a Logo

If you work for a ‘brand’ agency don't read this. I’m going to explain why it’s a waste of time agonising over the words under a logo, why…

5 min readApr 8, 2023

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Graham Smith

Full details of my Account Based Marketing for a SaaS start-up

Account Based Marketing is based on individual messaging. You target an organisation with one-to-one marketing. I’ll detail how I did it in…

6 min readJun 19, 2022

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Full details of my Account Based Marketing campaign

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Graham Smith

How much did marketing budgets drop during the pandemic?

The pandemic affected many aspects of our lives, including work. But did it affect marketing budgets? And if so, by how much? Here are some…

4 min readMay 3, 2022

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How much did marketing budgets drop during the pandemic?

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Graham Smith

How to turn your B2B website into a lead generation machine

Have you got too many sales leads from your B2B website? Probably not. I’ll guide you through 11 steps to create a production line of…

6 min readFeb 16, 2022

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How to turn your B2B website into a lead generation machine

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Graham Smith

What the hell is Growth Hacking!?

Ask 10 marketing experts “What is growth hacking?” and you’ll get 10 different answers. Well, I’m the 11th marketer, and here’s my guide —…

5 min readFeb 4, 2022

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What the hell is growth hacking?

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Graham Smith

B2B email marketing laws in the UK are difficult. Here’s my guide.

There are email marketing laws. Surprise! Yet few marketing departments understand or implement them correctly. The result? Damaged…

5 min readJan 22, 2022

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B2B email marketing laws in the UK are difficult. Here’s my guide.

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Graham Smith

A no-nonsense guide to SaaS marketing for start-ups

Because I’m weird, I actually enjoy working with tech start-ups that are bootstrapped with no money. Getting the most out of a small budget…

6 min readJan 21, 2022

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A no-nonsense guide to SaaS marketing for start-ups

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Graham Smith

B2B Marketing during the Coronavirus crisis

Marketing is more than just TV commercials. For many small business owners with small budgets, it’s a much simpler matter. They need…

6 min readNov 19, 2020

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The Suspect to Sale process

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Graham Smith

Graham Smith

I've made mistakes during my career (the first is to admit it), but I've learned from all of them and now want to share my experience with other marketers.

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