The pandemic affected many aspects of our lives, including work. But did it affect marketing budgets? And if so, by how much? Here are some scary figures from Gartner’s research. I find benchmarking my marketing spend against the average really useful — especially when I’m begging for more money. These marketing budget stats are based on research from Gartner and their regular CMO Spend Survey. This time it covers the period of the pandemic. It makes sobering reading.

Have you got too many sales leads from your B2B website? Probably not. I’ll guide you through 11 steps to create a production line of prospects. There are some key elements to designing a lead generating B2B website; improving SEO to get low-cost visitors, encouraging action from those that are ready-to-buy and adding sticky content for the ‘window shoppers’. Let’s get started. Improving Search Engine Ranking

Ask 10 marketing experts “What is growth hacking?” and you’ll get 10 different answers. Well, I’m the 11th marketer, and here’s my guide — simple and practical. First of all, I didn’t know that I’d been doing Growth Hacking for years until I diluted all the different interpretations into plain English. You may feel the same after reading this post 🙂 Growth Hacking is a process and culture adjustment. Your team conduct rapid testing and analyse data…

There are email marketing laws. Surprise! Yet few marketing departments understand or implement them correctly. The result? Damaged reputation and (sometimes) heavy fines. So here is a quick round-up of what you need to do on your next email campaign to ensure you stay legal and don’t blemish your name. Try not to fall asleep 🙂 You’ve heard of GDPR, what about PECR? I Googled “GDPR UK Law” and got 28,800,000 results. Did the same for “PECR UK Law” and…

Because I’m weird, I actually enjoy working with tech start-ups that are bootstrapped with no money. Getting the most out of a small budget is a skill. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. You don’t need to spend months building an in-depth marketing plan but you do need to gather basic data. Take a look at my blog ‘What is B2B Marketing? And how to do it successfully‘ which includes a Lean…

Marketing is more than just TV commercials. For many small business owners with small budgets, it’s a much simpler matter. They need customers today, not ‘brand awareness’ for the future. Within business-to-business (B2B) marketing, the coronavirus pandemic has made getting new customers seem impossible. Many decision-makers are working from home (difficult to reach) and they are uncertain about the future (making them risk-averse).